Let's begin with a quote from our guest today: "If society has lied to us about anything, it's that putting in long hours and making sacrifice after sacrifice now will automatically allow us to live life on our own terms later." Today, we explore this idea and its context in our current "hustle culture" with guest La'Vista Jones. For someone who's on a personal mission to help business owners disrupt the "hustle culture" and instead build business that nourish them, I am delighted to speak with La'Vista as she shares with us her "Boss Manifesto" and her wisdom on critical topics such as setting boundaries, averting burnout, practicing self-care, pacing yourself, and avoiding "over-functioning." La'Vista is quick to note that she genuinely loved her pre-self-employed corporate life and despite that, she still had a burnout. For those of us who love being self-employed, loving what we do doesn't make us immune from burnout. La'Vista's insights and her BOSS™ framework can help us all shift into a healthier "Boss" mode.

La'Vista Jones is the founder and CEO of 31Marketplace, an agency committed to helping women do the work they love, without sacrificing themselves to do it. As a corporate dropout, turned entrepreneur she is on a mission to challenge women to cultivate their own definition of success and to live life on their own terms. La'Vista is a business consultant, professional speaker, host of the BOSS™ Talk podcast and published author. Her latest book, The BOSS™ Shift, is anchored in implementing her signature frame work that focuses on battling overwhelm with systems and self-care. La'Vista is an Ohio native and bleeds scarlet and gray- go Buckeyes! She's married to her college sweetheart

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.

Everything you need can all be found at jeffreyshaw.com.

La'Vista Jones, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact –

• Download the first chapter of The BOSS™ Shift
• LaVistaJones.com
• La'Vista Jones on LinkedIn (ln/lavistajones)
• La'Vista Jones on Facebook (@lavistajones)
• La'Vista Jones on Instagram (@lavistajones)
• Preorder The BOSS™ Shift
• ThirtyOneMarketplace.com
• La'Vista's Podcast Boss Talk
• Boss Talk Podcast on Apple Podcasts

Contact Jeffrey –

• JeffreyShaw.com
• Books by Jeffrey Shaw
• Business Coaching for Entrepreneurs
• The Self-Employed Summit
• Watch my TEDx LincolnSquare video and please share!

Valuable complimentary resources to help you –

• The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

• Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

• Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.