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Today's guest is my good friend Louis Bedwell.
Louis has spent 10+ years on the inside of the food industry - running innovation programmes with major retailers, backing early-stage brands through an investment fund, and leading a senior membership community focused on climate and health strategy.
His job is all about helping brands, retailers, and investors make better decisions about food, and he regularly posts great hot takes on LinkedIn.
It's a slightly different one today - but super insightful, you're gonna love it!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Introduction to Louis Bedwell and His Work
02:54 The Responsibility of the Food Industry
07:14 Building Relationships in the Food Sector
07:35 Early Influences and Career Path
09:53 The Power of Challenger Brands
11:51 Success Stories from Challenger Brands
14:27 Insights from Big Brands on Challenger Brands
17:11 Responsibility in the Food Industry
17:36 Collaborative Solutions in the Food Industry
18:57 Retailers and Challenger Brands: A Supportive Ecosystem
22:08 Emerging Trends in Food: Protein and Authenticity
26:25 Maximizing Brand Impact: Focus on What Matters
29:37 Resilience in the Food Sector: Navigating Challenges
33:08 Advice for Aspiring Food Entrepreneurs
36:07 Future Goals: Funding and Innovation in Food
By Mitch LeeToday's guest is my good friend Louis Bedwell.
Louis has spent 10+ years on the inside of the food industry - running innovation programmes with major retailers, backing early-stage brands through an investment fund, and leading a senior membership community focused on climate and health strategy.
His job is all about helping brands, retailers, and investors make better decisions about food, and he regularly posts great hot takes on LinkedIn.
It's a slightly different one today - but super insightful, you're gonna love it!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Introduction to Louis Bedwell and His Work
02:54 The Responsibility of the Food Industry
07:14 Building Relationships in the Food Sector
07:35 Early Influences and Career Path
09:53 The Power of Challenger Brands
11:51 Success Stories from Challenger Brands
14:27 Insights from Big Brands on Challenger Brands
17:11 Responsibility in the Food Industry
17:36 Collaborative Solutions in the Food Industry
18:57 Retailers and Challenger Brands: A Supportive Ecosystem
22:08 Emerging Trends in Food: Protein and Authenticity
26:25 Maximizing Brand Impact: Focus on What Matters
29:37 Resilience in the Food Sector: Navigating Challenges
33:08 Advice for Aspiring Food Entrepreneurs
36:07 Future Goals: Funding and Innovation in Food