Today's guest is my good friend Louis Bedwell.

Louis has spent 10+ years on the inside of the food industry - running innovation programmes with major retailers, backing early-stage brands through an investment fund, and leading a senior membership community focused on climate and health strategy.

His job is all about helping brands, retailers, and investors make better decisions about food, and he regularly posts great hot takes on LinkedIn.

It's a slightly different one today - but super insightful, you're gonna love it!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Louis Bedwell and His Work

02:54 The Responsibility of the Food Industry

07:14 Building Relationships in the Food Sector

07:35 Early Influences and Career Path

09:53 The Power of Challenger Brands

11:51 Success Stories from Challenger Brands

14:27 Insights from Big Brands on Challenger Brands

17:11 Responsibility in the Food Industry

17:36 Collaborative Solutions in the Food Industry

18:57 Retailers and Challenger Brands: A Supportive Ecosystem

22:08 Emerging Trends in Food: Protein and Authenticity

26:25 Maximizing Brand Impact: Focus on What Matters

29:37 Resilience in the Food Sector: Navigating Challenges

33:08 Advice for Aspiring Food Entrepreneurs

36:07 Future Goals: Funding and Innovation in Food