Key Takeaways: 

-  Understanding your audience.

-  Defining your zone of genius.

-  Creating your offer.

-  Building your personal brand: 

•   Name:  Your brand identity includes your logo, graphics, and brand colors.
•   Face:  Use a consistent and professional profile photo across all social media platforms.
•   Feel:  Create content that reflects how you want to make your audience feel and fosters a connection.

-  Connecting with your audience. 

-  Inviting your audience to take the next step.

-  Positioning yourself as the go-to expert in your field.

-  Strategic content creation.

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer