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#83: Real-time bidding: how online tracking helps serving ads
We all know this feeling. You search for a hotel in Paris and you
keep getting ads for hotels and flights for weeks to come. Or something
even scarier. You visit a blog post highlighting the first symptoms of a
pregnancy. An hour later every single website on the planet advertises
diapers and baby formulas. How is that possible? How do they know? And
how did we get into this dystopia? All of this became possible with
real-time bidding. The billion-dollar industry that tracks our every
movement.
Read more: https://nurkiewicz.com/83
Get the new episode straight to your mailbox: https://nurkiewicz.com/newsletter
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By Tomasz NurkiewiczWe all know this feeling. You search for a hotel in Paris and you
keep getting ads for hotels and flights for weeks to come. Or something
even scarier. You visit a blog post highlighting the first symptoms of a
pregnancy. An hour later every single website on the planet advertises
diapers and baby formulas. How is that possible? How do they know? And
how did we get into this dystopia? All of this became possible with
real-time bidding. The billion-dollar industry that tracks our every
movement.
Read more: https://nurkiewicz.com/83
Get the new episode straight to your mailbox: https://nurkiewicz.com/newsletter