Our guest this week is Rich Roat. After picking up a degree in communication from the University of Delaware, Rich held a number of odd jobs such as communications associate for United Way of Delaware and service bureau/prepress house manager. He met Andy Cruz in 1991 and allowed his new friend to talk him into a series of ill-advised but fortunate career moves that led to the formation of Brand Design Co., Inc., and, subsequently House Industries. Rich initially tried to tame the chaos of Andy’s constantly shifting aesthetic sensibilities and obsessive attention to detail; thankfully, he has been largely unsuccessful. Rich is a co-author of House Industries: The Process is the Inspiration (Watson Guptill/Penguin Random House, 2017) with Andy Cruz and Ken Barber.