Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

#83 What 2 hairdressers can teach Amazon entrepreneurs

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#83 Episode -Why your customer chooses you.
Differentiation -example: Hairdressers in Haslemere


Think like a customer - go shopping for products like your own.
First impression -look and feel (brand part one)
Quality - perception and experience.
Positioning (cheap and cheerful/expensive/exclusive)
What people say about you (brand part two aka reputation)
If they can't differentiate on either they will shop on price
Amazon is not the high street. Comparisons are near instant and brutal!So it's even more important for us to differentiate than on the high street.

Part of the **Summer Series** of bite-sized chunks of Amazon Strategic Goodness!
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Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.By Michael Veazey
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