I met Zach at an event I spoke at sponsored by the Young Presidents Organization, whose members tend to be successful in business. The criteria to join require it. I knew the people would be friendly, but suspected they would pollute and deplete more than most without realizing it.

Zach plays a leadership role in the local chapter and was one of the organizers for this event so we interacted more. He was open and sincere about learning about my work and sustainability leadership. As you'll hear, he runs a business that pollutes and depletes---that is, hurts people and wildlife---a lot. Like nearly all businesses that do, it portrays itself as clean and helping people stay clean while doing things that pollute and deplete.

Not many people face their inner conflicts, let alone voice them publicly. I see no other way to resolve them. No one has solved the challenges Zach is choosing to face. I know they can be solved as does he, I suspect, but getting there will be hard. Restoring sustainability to his business, among the most polluting and depleting, will be hard, mostly people and cultural challenges, not technical or legislative.

I see Zach as a potential pioneer. Let's see if we can help him achieve what few others are trying and most are just covering up.

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