The children are our future. It’s a horrible cliche, I know.

But if your financial brand doesn’t successfully engage the youth…

You don’t have a future.

In the latest episode, I catch up with John Lanza, The Money Mammals Kids' Club and Shari Storm, CEO of Category 6 Consulting, and learn why the often-overlooked youth demographic is the key to future success for any financial brand.

We discuss:

- How parents (especially moms) shape their children’s financial habits

- Why the youth of today have different brand expectations

- The value of focus groups

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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