Your prospective customer may be on a journey, but their path to you won’t be a straight line. So how do you create messaging that resonates and brings them closer to the sale?   

To solve that mystery co-hosts Lori Vajda and Nola Boea are taking a deep dive look at stage 2 of customer awareness, the pain/problem aware stage. But, don’t let the name fool you. This top of funnel prospect isn’t looking to make a purchase - just yet.  

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In This Episode You’ll Learn 

• How to engage stage 2 pain aware customers appropriately.
• When you understand where a prospect is on their journey, the more focused your messaging can be.
• Marketing at this initial stage is about people who have needs — known or unknown — finding out about your business.
• Tips for successfully attracting more prospects and informally letting them know what your brand has to offer them. 

Key points Lori and Nola are sharing in this episode:

(01:58:62) Business owners tend to make this common mistake with stage 2 prospects and it could end up costing future sales.

(04:16:85) The 5 stages of awareness refers to potential customers. As a business owner, when you know the stage of awareness, you can create messaging the hits the mark with prospects. 

(11:58.93) The reason messaging at stage 2 is usually longer and more in depth. 

(13:46.91) This is why it’s so important to create different messaging regardless of whether it’s for top, middle or bottom of your sales funnel.

Resources 

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