In this episode, I’m joined by Dina Town, a coach for solopreneurs who want to take matters into their own hands and build a sustainable life-first business.

We talk about one of the most common things holding freelancers back: mindset. From the fear of charging more, to hesitating when it comes to niching down or creating confident content—Dina breaks down what really stops people from growing and how to move past it.

She also shares her approach to polarizing content—what it actually means, how to stay authentic, and why it’s essential if you want to stand out online. If you're tired of tiptoeing around your audience, this one is for you.

Also, we dig into her signature Offer Onion model—a super practical way for coaches and consultants to scale sustainably. Spoiler: it’s not about selling more stuff, but about monetizing your access in smart, layered ways.

Dina is sharp, outspoken, transparent, practical, and most importantly – she cares deeply about her clients.

It was such a pleasure to learn from her in this format, and I’m positive you’ll walk away from this conversation feeling enriched and motivated as well.

Enjoy!

Takeaways:

• Fear of charging more often stems from a scarcity mindset.
• Strong, confident copy is essential for attracting ideal clients.
• Polarizing content can help repel the wrong audience while attracting the right one.
• Nailing down an outcome-based offer is critical for business success.
• Clients need to understand the process behind offers to feel confident in hiring you.
• Tiered support systems provide varying levels of personal attention.

Here's where you can connect with Dina:

• LinkedIn
• Newsletter

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• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

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