Today's guest is Lucy Williamson, brand manager at STOCKED

Now STOCKED make innovative meals in block format, with a passionate community of 'blockheads' and over 16,000 subscribers.

I loved chatting to Lucy, you're gonna love it too!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Stocked and Lucy's Role

04:00 The Unique Concept of Stocked Meals

06:47 Lucy’s Journey to Stocked

09:36 The Growth of Stocked and Team Dynamics

12:17 Out of Home Campaign: 'Nothing Cooler Than Frozen'

15:16 The Evolution of Frozen Food Perception

17:42 Lucy's Marketing Insights and Unilever Experience

20:29 Advice for Aspiring Marketers

29:10 Introduction to Challenger Brands and Team Impact

29:48 The Excitement of Shaping a Growing Brand

30:39 Challenges of Working in a Startup Environment

31:45 Balancing Multiple Roles and Overcoming Overwhelm

33:14 Team Bonding and Social Activities

34:55 Activities to Celebrate Wins and Team Insights

36:00 Deepening Role Understanding and Team Collaboration

36:58 Music as a Workday Companion

37:12 Upcoming Product Collaborations and Future Plans

38:45 Connecting with Stocks and Final Thoughts