Solopreneur SOS

#84: What is a niche and do I have to do it?


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To niche or not to niche, that IS the question... apparently.  But is it the only way to stand out in a noisy world?  Niching seems to create alot of anxiety for solo business owners but if we don't do it are we risking our businesses?  I'm exploring all that and showing us another way for our perfect clients to find us in this episode.
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Solopreneur SOSBy Karen Murray