Want to take your sales game to the next level and have your best year ever? In this episode of The Brian Nichols Show, sales expert Justin Janowski reveals the secrets to rewiring your brain for sales success. But what's the first step to overcoming your resistance to selling and unlocking your full potential?

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Justin breaks down the three key components of the "internal art of influence" that every salesperson must master: identity, emotional state, and the stories you tell yourself. By learning to identify as a confident, worthy salesperson, getting into a peak emotional state before every call, and rewriting the negative stories you've been telling yourself about sales, you'll be well on your way to crushing your sales goals.

But what about those tough prospects who seem to have their guard up from the start? Brian shares his tried-and-true strategy for addressing the "elephant in the room" and turning a tense conversation into a productive, problem-solving dialogue. Justin and Brian also emphasize the importance of living your values as a salesperson and differentiating yourself through genuine curiosity, honesty, and a commitment to serving your customers.

Throughout the episode, Brian and Justin explore the common objections and challenges that salespeople face, from the fear of being seen as pushy to the struggle to uncover a prospect's true needs. They also share powerful examples and analogies, like the memorable "be curious, not judgmental" scene from the hit show Ted Lasso, to drive home the key lessons.

Whether you're a seasoned sales pro looking to take your skills to the next level or a new salesperson just starting out, this episode is packed with actionable insights and inspiration to help you succeed. Tune in now to learn how to rewire your brain for sales success and have your best year ever!

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