SunCast

849: From Solar to Storage: Jigar Shah’s VPP Vision Revisited


Listen Later

"You're not in the solar industry anymore."

That bold declaration from Jigar Shah at RE+ 2023 sparked debate, shifted mindsets—and now, two years later, is being realized.

Nico Johnson recently revisited the discussion with Jigar for a current-day check-in before diving into the full, original conversation that started it all. As the then-Director of the DOE Loan Programs Office, Jigar laid out a compelling case: the future for solar installers is not solar at all. It’s storage, VPPs, and full-blown grid integration.

If you think you’re just in solar, you’re falling behind. This episode lays out why storage, grid services, and demand response are becoming the real business of clean energy—and what you need to do now to stay relevant. Jigar explains why the business model is evolving faster than most realize—and how those who embrace the shifts afoot stand to win big.

Expect to learn:

🔹 Why VPPs are the new normal (and why the utilities are finally playing ball)

🔹 How entrepreneurs are flipping the solar+storage business model on its head

🔹 Why the utilities finally care—and what they need from you

🔹 Why installers must pivot from LTV/CAC to circuit-specific problem solving

Whether you're running a solar company or rethinking your clean energy strategy, this episode is a key to unlock the next decade.

Check out OpenSolar OS 3.0 at: https://suncast.media/opensolar

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 850 other founder stories and startup advice at www.suncast.media.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

...more
View all episodesView all episodes
Download on the App Store

SunCastBy Nico Johnson

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

175 ratings


More shows like SunCast

View all
Odd Lots by Bloomberg

Odd Lots

1,855 Listeners

Energy Gang by Wood Mackenzie

Energy Gang

1,256 Listeners

Columbia Energy Exchange by Columbia University

Columbia Energy Exchange

399 Listeners

Currents by Norton Rose Fulbright

Currents

125 Listeners

Interchange Recharged by Wood Mackenzie

Interchange Recharged

501 Listeners

Redefining Energy by Laurent Segalen and Gerard Reid

Redefining Energy

133 Listeners

Switched On by Bloomberg

Switched On

99 Listeners

POLITICO Energy by POLITICO

POLITICO Energy

139 Listeners

Volts by David Roberts

Volts

609 Listeners

The Big Take by Bloomberg

The Big Take

156 Listeners

Catalyst with Shayle Kann by Latitude Media

Catalyst with Shayle Kann

273 Listeners

The Green Blueprint by Latitude Media

The Green Blueprint

208 Listeners

Zero: The Climate Race by Bloomberg

Zero: The Climate Race

231 Listeners

Shift Key with Robinson Meyer and Jesse Jenkins by Heatmap News

Shift Key with Robinson Meyer and Jesse Jenkins

113 Listeners

Open Circuit by Latitude Media

Open Circuit

140 Listeners