The lovely Louise Brogan of Social BEE NI tells us how as small business owners we should be using on-line marketing, particularly on a budget. She talks about Facebook & Twitter in detail and talks about: why Facebook is appropriate for all types of businesses, the common mistakes small businesses make on Facebook, how to trick the Facebook algorithm, the best way to link to blogs (TIP: don’t copy and paste into Facebook), how to get more likes on Facebook, why Twitter is not appropriate for all businesses, why twitter chats are invaluable, twitter ads and a super brilliant function I never knew existed.