We've all had that dream... Create a platform that you can set free unto the world. A platform that will allow you to gather new customers who would like to use your product, even though they've never talked to you before. A platform that will automate all the things so that you can sit on a beach drinking expensive cocktails and... erm... you get the (somewhat exaggerated) idea! Seriously though. How many times have you thought about leveraging WordPress so that it could be used a platform that could automate your website building business? I know that I have. Unlike you and I, Matthew Rodela stuck at it and has managed to create a business which pretty much automates the creation of websites and his customer base. He's leveraging that well known but under explored feature of WordPress - Multisite.