When buying a new product these days, the search often starts (and ends) with Google. But how does Google tell you what to buy and where to go? And how are publishers telling Google what to tell you? The world of ecommerce has become more and more concentrated around a single source and we explore what that means when trying to buy something like a pair of sneakers or a toaster.

We also discuss the state of retail and what it's like to work on a sales floor these days with ever shifting customer expectations.

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