On today’s episode, I’m sharing all the activities and emotions of launch, including the value/purpose of a wire press release, the purpose of a virtual launch event, and what else to expect on your launch day when you’re promoting a book. One of the most important things an author can do on launch day is to ask people to buy their book. As an action step today, I encourage you to find another author’s work to amplify and to join a launch team to experience a launch in advance of your own.