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#85 Secrets Behind Press Release: Success Revealed with Mickie Kennedy
Join Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.
ABOUT
Mickie Kennedy founded eReleases 27 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
ABOUT THE SHOW
In this episode, I sit down with Mickie Kennedy, founder of eReleases, to unpack the art and strategy behind successful press releases. We explore how small businesses can leverage storytelling, industry surveys, and smarter distribution to cut through media noise and earn real visibility.
LINK MENTIONED IN THIS EPISODE:
https://www.ereleases.com
https://www.ereleases.com/plan
https://www.facebook.com/ereleases.press.release.distribution
https://www.instagram.com/ereleasespr/
https://www.linkedin.com/in/publicity/
https://www.youtube.com/user/ereleases
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Explore my AI services and Business trainings to get you going on your business journey:
https://marianadalto.com/programs
(0:00) Introduction of Mickey Kennedy and e releases
(1:18) Mickey Kennedy's entrepreneurial journey and e releases evolution
(4:49) The impact of partnering with PR Newswire
(7:12) Overcoming email reach challenges in PR
(8:50) The role of Newswire services in successful press releases
(11:54) Press releases vs. articles: Understanding the difference
(13:39) Avoiding common press release mistakes
(19:41) Enhancing press release impact with industry surveys
(24:15) Crafting effective survey questions for PR
(27:00) Maximizing media exposure through survey results
(28:36) Survey questions for SEO and entertainment value
(28:49) Training and strategic press release insights with Mickie Kennedy
(30:26) Hiring Mickie Kennedy for PR expertise
(30:54) Episode wrap-up and additional resources
View all episodes
By Mariana DaltoJoin Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.
ABOUT
Mickie Kennedy founded eReleases 27 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
ABOUT THE SHOW
In this episode, I sit down with Mickie Kennedy, founder of eReleases, to unpack the art and strategy behind successful press releases. We explore how small businesses can leverage storytelling, industry surveys, and smarter distribution to cut through media noise and earn real visibility.
LINK MENTIONED IN THIS EPISODE:
https://www.ereleases.com
https://www.ereleases.com/plan
https://www.facebook.com/ereleases.press.release.distribution
https://www.instagram.com/ereleasespr/
https://www.linkedin.com/in/publicity/
https://www.youtube.com/user/ereleases
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Explore my AI services and Business trainings to get you going on your business journey:
https://marianadalto.com/programs
(0:00) Introduction of Mickey Kennedy and e releases
(1:18) Mickey Kennedy's entrepreneurial journey and e releases evolution
(4:49) The impact of partnering with PR Newswire
(7:12) Overcoming email reach challenges in PR
(8:50) The role of Newswire services in successful press releases
(11:54) Press releases vs. articles: Understanding the difference
(13:39) Avoiding common press release mistakes
(19:41) Enhancing press release impact with industry surveys
(24:15) Crafting effective survey questions for PR
(27:00) Maximizing media exposure through survey results
(28:36) Survey questions for SEO and entertainment value
(28:49) Training and strategic press release insights with Mickie Kennedy
(30:26) Hiring Mickie Kennedy for PR expertise
(30:54) Episode wrap-up and additional resources