How do you go from leading an agency to coaching the next generation of leaders?

In Part 2 of our conversation, Rob Schwartz—former CEO of TBWA\Chiat\Day and now an Executive Coach—talks with Jason about the Soul & Science of Coaching. He shares his philosophy on guiding teams, unlocking creative potential, and moving businesses from transactional back to transformational.

Rob breaks down where and how his GROW coaching framework works best, why deep listening is a leadership superpower, and how simply showing up—whether for a client, a team, or yourself—can make all the difference.

What’s Inside:

✅ How Rob’s GROW framework helps leaders set goals, align teams, and drive change.
✅ The Soul & Science of Coaching—balancing instinct, psychology, and structure.
✅ Why creative leaders need to understand business fundamentals, including finance.
✅ How agencies and brands can move from taking orders to shaping bold ideas again.

Memorable Moments:

💡 "We’ve gone from transformational to transactional. Show up. Listen. Get to the real goal."
💡 "Great coaching isn’t about telling people what to do—it’s about helping them realize what’s already inside them."
💡 "Want to unlock creative potential? Start with values that actually mean something."

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