Many creative entrepreneurs I know are actually introverts. Therefore, networking in person or presenting a sales pitch may totally push them out of their comfort zone. Marketing for them can be one of the most challenging aspects of their work. For this week's podcast, I'd share with you a very candid conversation I had with Bron Watson about authentic marketing, networking, and how to succeed over adversity.

Bron Watson is the managing director of the eWomenNetwork International chapter. She is also the founder of Bron & Co where she leads a small and mighty team to work with small businesses on marketing in the areas such as strategy, sales, content creation and graphic designs. They offer both "done for you”  as well as show you how it’s done service. Bron has a background in nursing and education for 20+ years and she had launched several businesses in the last decade while raising 5 boys! So in another word, she is a superwoman!  

If you frown whenever someone invites you to a networking event and you have to keep telling yourself that you "should" go, or you know sales & marketing is a very important part for your business but you just can't shake that resistance, then this interview can help you to change your perspective. You can listen to this podcast via the player on the top of this page or go to iTunes or Spotify and look for my show @szewingvetault. Alternately, you can watch our interview below.

Interview Highlights

* “Stay in Your Lane” - do your thing, don’t follow what everyone’s business can save your life and lead you to a better career/business that works for you* Success despite adversity * You don’t have to run your business or do everything alone - consider collaboration and have good “back up” or support system in place* Success means different things to different people at different times, ask yourself: "How do you want to feel?" and “How do you want to live?"* Authentic marketing - showing up and bring true value to your clients with your product/service* Don’t panic or think about what people think, focus on your own work and one step at a time - one post, one action, one commitment no matter how small* How to excel in networking events and actually have fun * Find your tribe and think “six degrees of connection, not separation"* "Be faithful to the small and the big will come"* You are not what you do. You are who you are. It comes across in your networking or marketing message. Be true to yourself and others. * What to think when you end up in a networking event that is not your tribe or you are not having a good experience. 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I love to encourage you to do that. I don’t want you to miss an episode. Also, I offer occasional gifts and early-bird offer of my programs first on my podcast! You can use this link to subscribe on iTunes! You can also find me on Spotify and other podcast platforms, just search for @SzeWingVetault and you will find me.

Now if you are extra nice and kind, I would be really grateful if you left me a review over on iTunes too. Those reviews help other people find my podcast and I’d love reading them! Just click here to review, select “Ratings and Review” and Write a Review”. That’s it!