In this episode, Richard talks to Scott Riley, founder of Cloud Nexus. They’re a UK based consultancy that provides advice and strategy on technology solutions for small and medium sized businesses. 

They chat about what Cloud Nexus offers, why they decided to niche down into providing Office 365 and Azure solutions, and how the business has had exceptional growth in the last two years.

They talk about the Cloud Nexus sales process and the mistakes MSPs (managed service providers) make when selling their services. Scott explains the power of niching and the benefits of collaborating, and the future of RMM and of vendors. 

They also explore why MSPs should give away helpful information for free, how to use social media to generate leads and why YouTube is a great resource to tap into. And Scott reveals the industries where cloud storage isn’t the answer. 

Scott also shares the people who’ve influenced him, from authors and content marketers to other IT experts and business coaches. And he explains why having an apprentice allowed him to grow Cloud Nexus and be consistent with content creation.

Mentioned in This Episode

• Pax8 video tour with Tom Welton
• Book: Bob Burg – The Go Giver
• Podcast interview with Norb Doeberlein of Netzbahn
• IT Business Coach Pete Matheson
• Soft skills training: Helpdesk Habits
• Book: Michael E Gerber: The Emyth Revisited
• Book: Gene Kim: The Phoenix Project
• Book: Marcus Sheridan: They Ask , You Answer
• Personal inspiration: Ade Cheatham at Cooper Parry Accountants

Visit the Cloud Nexus website or email Scott directly: [email protected] You can also find the business and Scott on LinkedIn. And you can also check out the videos on YouTube.