In this episode, Rodric sits down with Barry Labov, an expert in branding, marketing, and business differentiation. 

With decades of experience, Barry shares his journey from building a leading marketing agency to offering valuable advice on how to stand out in a crowded marketplace. 

He discusses how entrepreneurs can avoid the pitfalls of bidding wars, the importance of long-term relationships, and why differentiation is more valuable than superiority in every area of your business. 

Whether you're a service provider or in product-based industries, Barry's insights offer practical advice for building a sustainable, unique business.

What You Will Hear In This Episode:

• Why offering unique value is key to avoiding competing on price
• Differentiation vs. superiority and how to stand out
• How to use creativity and strategic thinking to outsmart clients’ expectations
• The value of human inspiration and AI in generating powerful ideas for your business

Quote:

"You don't have to be superior if you have differentiation." 

– Barry Labov

Guest links:

Barry’s website

Barry’s LinkedIn

Difference Talks Podcast

Resources:

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