Today's guest is Lawrence Moore - Commercial Director at Oato

Lawrence shares insights from his extensive career in FMCG, from Belvoir Farms to Red Bull, and the innovative approach behind Oato's fresh oat milk.

Discover lessons on brand building, manufacturing, and leadership in the competitive food and drink industry.

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

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Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction and Background

04:40 Transition to Retail and Unique Selling Proposition

15:27 Challenges and Successes in the Retail Space

22:11 Starting a Career in Sales

28:01 Growth and Management in the Drinks Industry

33:13 Building a Brand and Company Culture

43:15 Finding Balance and Personal Growth