Our guest this week is Louis Rossetto. Louis co-founded Wired with his life partner Jane Metcalfe. During his five years directing Wired, it won the National Magazine Awards for General Excellence twice and was Adweek's Hottest Magazine of the Year. Wired also pioneered commercial web media, launching HotWired the first website with original advertising and Fortune 500 advertising. Since Wired, he's pursued different obsessions from real estate to helping start and run the high end chocolate company TCHO, to writing his new novel Change is Good.