Freelance Business Unlocked

#86: Podcasting Pays Off (Just Not How You Think)


Listen Later

FREE 5-DAY PODCASTING MINI-COURSE — Everything you need to know before starting your podcasting journey.


Free podcasting newsletter — Weekly. Five minutes or less. No BS.


___________


You already know podcasting builds authority and helps grow your audience—but what if there’s so much more beneath the surface?


In this solo episode, I’m lifting the lid on the lesser-known benefits of running a podcast—the ones you don’t hear about in marketing emails or strategy sessions. After almost two years of hosting a weekly show (plus helping other creatives launch their own), I’ve seen firsthand how podcasting can quietly transform your business and personal growth.


I dive into eight underrated but powerful benefits, including:


  • How podcasting boosts your credibility from episode one;
  • Why it opens the door to speaking gigs, media features, and partnerships;
  • The long-term magic of building a body of work that compounds over time;
  • How it sharpens your speaking, editing, and storytelling skills (even if you’re not a natural);
  • The genuine relationships you’ll build with guests and listeners;
  • Why podcast content is the easiest to repurpose across your entire marketing ecosystem;
  • How podcast listeners convert better than your average social media follower;
  • And the creative freedom it gives you to shape your own platform, your way.


Whether you’re just dreaming about starting a podcast or already a few episodes in, this episode will shift the way you see podcasting—and help you realize why it’s such a powerful tool for creative business owners.


Resources mentioned:


  • Episode #79: How to Launch a Podcast Without Burning Out or Overthinking It – Slobodan Manić (Spotify, Apple Podcasts)


___________


  • Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Freelance Business UnlockedBy Anja Lordanić Mustać