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#86 Stop focussing on features and benefits in your presentations!
David sees leaders die on their arses when presenting because they rely way too much on data, statistics and graphs. These are the Features of their organisation. Their staff care way less than they imagine.
Better leaders talk about the Benefits those features create.
But the BEST leaders (top 5%) understand that it is about the MEANING behind the benefit.
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By David Thomas global speaker and executive speaking coachDavid sees leaders die on their arses when presenting because they rely way too much on data, statistics and graphs. These are the Features of their organisation. Their staff care way less than they imagine.
Better leaders talk about the Benefits those features create.
But the BEST leaders (top 5%) understand that it is about the MEANING behind the benefit.
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