Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

#86 The Amazon Reviewer’s Perspective with Augustas Kligys – Part 1


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Augustas's Background

Augustas is originally from Lithuania and moved to Germany because that is where his wife is from. He has moved around a lot and is quite the digital nomad.
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About a year ago he learned that he could get free stuff from Amazon sellers after looking into doing FBA. He never started his Amazon business, instead he got into doing reviews. He found Facebook groups for German products and decided to give it a shot. He saw one seller looking offering a hands-free bluetooth device for cars and applied for it and got it. After that he started looking for other items that he needed around the house. He began to realize how much value he was giving to the sellers after they began messaging him, thanking him for his reviews and asking him if he wanted to review another product for him. He is a top 400 reviewer in Germany, currently 320 and organizer of the European Private Label Summit!
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Has it changed now that you’re more established?

Since Augustas is a top 400 reviewer, he is able to make his email public and sellers can contact him for reviews. Whereas before he would have to hunt for products to review. When he first got started he didn’t have any reviews in his profile so sellers weren’t as interested in working with him. He would started leaving reviews for any product he bought so that he could start building his profile. He would hunt for any product he could review and as he ranked higher and higher he began receiving emails to review products. Now, on average, he gets about 8 emails a day.
What kind of products turn you off?
What are the best kinds of products that attract you to review them?
Each reviewer has different things they look for. Some will end up selling the item on eBay whereas Augustas will see if he needs it around the house or if he can give them as presents. Though if it’s an expensive item, he might consider reviewing it even though he doesn’t need it with the intention of selling it.

Another thing to consider is the price. Since Augustas puts so much effort into his reviews, he reserves an hour for each one. If it’s a less expensive product, maybe €10, he is more likely to just buy the product outright. If you have a lower priced item, you might get better results from looking in reviewer clubs and Facebook pages rather than the top reviewers. However, some top reviewers will do lower priced items, so it’s always a good idea to check out their reviews to get an idea of how the operate.
What are the big turn-offs in emails?
Augustas prefers emails with direct links to the products. Also, make sure they are short. Sometimes the URL is very long and goes for several lines in the email which could get cut off or mishandled by the software. So use a shortening service if you need to. Add a picture of the product so he doesn’t have to go to the URL to see what it is.

Some sellers write longs emails talking about how they saw he was a top seller and how they saw his reviews and going on and on. Leave that off. For Augustas, receiving as many emails as he does, doesn’t read them. He will quickly scan the email, mainly looking for the link. Don’t waste your time and his by writing long emails. Make it short and sweet and have your listing make the sell to him. This goes back to making sure you have a strong listing.
What is the best email approach that you respond to?
For Augustas, it really comes down to the link. He doesn’t really read the email. Since some of the information he needs get lost in the text, he might miss it.

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Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.By Michael Veazey

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