Are you struggling to close deals and create happy customers in your sales career? Want to learn the secrets to building trust and getting the sale without resorting to manipulative tactics? In this episode of The Brian Nichols Show, sales expert Bob King reveals how you can find joy in the closing process while delivering real value to your clients.

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Bob King, author of "The Joy of Closing: The Definitive Guide to Building Trust, Getting the Deal, and Creating Happy Customers," shares his journey from struggling salesperson to successful closer. He discusses the importance of developing a mindset focused on providing the best solution for your customer and how genuine curiosity and appreciation can help you build meaningful relationships.

Discover the seven steps to closing a deal, from warmup to handling objections, and learn how to create intimacy with your customers by finding common ground and paying sincere compliments. Bob emphasizes the significance of trust over likability and offers techniques for dealing with the most common objections, such as "I need to think about it."

Throughout the episode, Brian and Bob explore how the skills used in closing can transcend the world of sales and help you become a better person in all areas of life. They also discuss the importance of having a well-crafted pitch and knowing when to stop talking and listen to your customer's needs.

If you're looking to improve your closing skills, create happier customers, and find more fulfillment in your sales career, this episode is a must-listen. Tune in to discover how you can apply the principles of "The Joy of Closing" to your own life and business.

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