Alison Shadrack Brown is the founder of Adia PR and in this podcast she explains the difference between press coverage and media coverage, she decodes the terminology of editorial, advertorial, infomercial, case studies (why she loves them so much) & columns. Alison explains why PR is so important and what it can do for your business, the basics a business needs in place before they try and get media coverage and lastly how to get media coverage on zero or little budget.