The most successful internet creator of all time is a guy named Jimmy who locks people in grocery stores for hundreds of thousands of dollars. Like him or not, MrBeast is such a fascinating figure in pop culture that we have become MrBeast anthropologists. Beastly scholars. Why do people like MrBeast so much? How does MrBeast (and the prizewinners in his videos) fit into the narrative of the American Dream, and how will that be exaggerated now that he has his own TV show? Is he even happy? And more urgently, is his chocolate any good?

Links

MrBeast's Squid Game and the price of viral stunts

The new American Dream is to get MrBeast to pay off your debt

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Wow If True was created by Isabel J. Kim and Amanda Silberling. Our music is by Sam Rizer, our cover art is by Eric Silver, and our production is by Allison Mills and David Newtown. 

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