Chala Dincoy of Repositioner joins the show to teach us how to create effective elevator pitches that win business. She shares the 3 parts to an effective elevator pitch, what not to do, and so much more.  Chala is the CEO and Founder of The Repositioning Expert, where she helps companies change their messaging to attract more customers. She’s the author of Gentle Marketing, and How To Win Friends the Way Apple Wins Customers and is regularly featured on ABC, NBC, CBS, and Fox.

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