Banking on Digital Growth

87) #ExponentialInsights: How Brain Chemicals Affect Banking Choices


Listen Later

Your conscious brain is ruled by your subconscious brain, which does between 95% and 99.999% of the work. How does this affect your decision making?

In this Exponential Insights episode of Banking on Digital Growth, I interview Melina Palmer, Founder and CEO at The Brainy Business, about marketing and the human brain.

What we talked about:

- The conscious vs. the subconscious

- The most influential brain chemical in marketing

- How to get people to change their behavior & the IKEA effect

Check out these resources we mentioned during the podcast:

- Melina’s book

- Melina’s podcast

- Benjamin Hardy’s book

- Melina was my guest previously on Ep. 29


You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

...more
View all episodesView all episodes
Download on the App Store

Banking on Digital GrowthBy James Robert Lay

  • 5
  • 5
  • 5
  • 5
  • 5

5

28 ratings