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#87: Why you need to narrow down your niche?
I hear this a lot: " Michelle, But I want to keep it general. I don't want to leave anyone out." But the truth is when you don't have a specific Niche, you are making it really hard for those who REALLY want to work with you out.
They come across your social media copy and they are confused about what is it that you can do for them.
How do I know this?
I've been there, done that.
I thought keeping it general would give me a better chance to work with anyone who is looking to hire me. And then it finally hit me when people aren't RSVP when I have events, I had a hard time growing my audience, and even when I finally did have an audience, they weren't engaging enough to sign up with me.
The solution? Narrow your niche!
You are not responsible to serve EVERYBODY.
You are only responsible for the clients who can truly benefit from working with you.
Need to get seen, get heard, and get hired sooner?
Join me in my community at The Visibility Confidence Lounge for Women Coaches.
Drop me a line and share your thoughts!
Support the show
Meet Your Host:
Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.
I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).
My Journey into Public Speaking & Visibility
My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.
From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.
After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.
Are you using it? If not, let’s change that. 🚀
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...
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By Michelle Kuei
4.8
99 ratings
I hear this a lot: " Michelle, But I want to keep it general. I don't want to leave anyone out." But the truth is when you don't have a specific Niche, you are making it really hard for those who REALLY want to work with you out.
They come across your social media copy and they are confused about what is it that you can do for them.
How do I know this?
I've been there, done that.
I thought keeping it general would give me a better chance to work with anyone who is looking to hire me. And then it finally hit me when people aren't RSVP when I have events, I had a hard time growing my audience, and even when I finally did have an audience, they weren't engaging enough to sign up with me.
The solution? Narrow your niche!
You are not responsible to serve EVERYBODY.
You are only responsible for the clients who can truly benefit from working with you.
Need to get seen, get heard, and get hired sooner?
Join me in my community at The Visibility Confidence Lounge for Women Coaches.
Drop me a line and share your thoughts!
Support the show
Meet Your Host:
Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.
I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).
My Journey into Public Speaking & Visibility
My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.
From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.
After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.
Are you using it? If not, let’s change that. 🚀
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...