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87: Why Your Ideas Aren’t Landing — And What to Do About It
If you’ve ever walked out of a meeting thinking, “I literally said that 20 minutes ago… why did it only land when someone else repeated it?”, this episode is for you.
In today’s conversation, Sonya breaks down one of the most overlooked elements of leadership presence: communication design — the bridge between how you naturally express yourself and how your audience actually processes information.
You’ll learn why capability isn’t your barrier, why confidence isn’t the real gap, and why even highly experienced leaders still feel unheard despite delivering results. Sonya explains the four primary communication processing channels (visual, auditory, kinesthetic, auditory-digital), how they influence perception in high-stakes rooms, and how to translate your message so it lands every time — without changing who you are.
This episode is essential listening for leaders transitioning from expert to executive, from execution to strategy, or anyone tired of feeling overlooked in meetings, boardrooms, and strategic presentations.
Key Takeaways
Leaders often get dismissed because their delivery doesn’t match the way their audience processes information.
It can be precision, storytelling, emotional resonance, vision, simplicity, or real-time insight — and forcing yourself into someone else’s pattern creates disconnect.
It’s to translate your natural design into the channel your audience is prioritizing — especially in high-stakes moments.
Timestamps
00:00 — Why capability isn’t the gap
01:00 — The experience vs. delivery problem
02:00 — Visual communication vs. verbal communication
03:00 — The 4 communication processing channels
06:00 — Why mismatches cause brilliant ideas to fall flat
09:00 — Why “be more concise” advice fails
10:00 — Your natural communication blueprint
13:00 — Why the expert → executive transition feels uncomfortable
14:00 — How to translate your design into your audience’s channel
17:00 — What happens when the gap is unaddressed
18:00 — Why you’re making yourself smaller in meetings
19:00 — The real definition of leadership presence
20:00 — How to work with Sonya to map your communication design
Links & Resources
➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do.
Own The Room
➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:
Checklist
➡ Book Your Strategy Call
➡ Find out more about programs and services
➡ Connect with me on social media
View all episodes
By Sonya Choi La RosaIf you’ve ever walked out of a meeting thinking, “I literally said that 20 minutes ago… why did it only land when someone else repeated it?”, this episode is for you.
In today’s conversation, Sonya breaks down one of the most overlooked elements of leadership presence: communication design — the bridge between how you naturally express yourself and how your audience actually processes information.
You’ll learn why capability isn’t your barrier, why confidence isn’t the real gap, and why even highly experienced leaders still feel unheard despite delivering results. Sonya explains the four primary communication processing channels (visual, auditory, kinesthetic, auditory-digital), how they influence perception in high-stakes rooms, and how to translate your message so it lands every time — without changing who you are.
This episode is essential listening for leaders transitioning from expert to executive, from execution to strategy, or anyone tired of feeling overlooked in meetings, boardrooms, and strategic presentations.
Key Takeaways
Leaders often get dismissed because their delivery doesn’t match the way their audience processes information.
It can be precision, storytelling, emotional resonance, vision, simplicity, or real-time insight — and forcing yourself into someone else’s pattern creates disconnect.
It’s to translate your natural design into the channel your audience is prioritizing — especially in high-stakes moments.
Timestamps
00:00 — Why capability isn’t the gap
01:00 — The experience vs. delivery problem
02:00 — Visual communication vs. verbal communication
03:00 — The 4 communication processing channels
06:00 — Why mismatches cause brilliant ideas to fall flat
09:00 — Why “be more concise” advice fails
10:00 — Your natural communication blueprint
13:00 — Why the expert → executive transition feels uncomfortable
14:00 — How to translate your design into your audience’s channel
17:00 — What happens when the gap is unaddressed
18:00 — Why you’re making yourself smaller in meetings
19:00 — The real definition of leadership presence
20:00 — How to work with Sonya to map your communication design
Links & Resources
➡ A 4 part private podcast to help you reconnect with how you want to be seen—so your leadership presence reflects who you are, not just what you do.
Own The Room
➡ Download the Wardrobe Checklist for Professional Career Women – Get a curated list of must-have wardrobe staples that blend versatility, style, and impact:
Checklist
➡ Book Your Strategy Call
➡ Find out more about programs and services
➡ Connect with me on social media