Here's the number one thing I want you to keep in mind as you go through this: more than anything else, your supporters need to feel connected to YOU. Yes, they need to understand your ministry and believe in your "why". But in the end, they need to know your heart, your personality, and be connected and invested in you as a person, as a family. And because of this, not every newsletter needs to be an impact report! I know, mind blowing, right?