Almost 30

872. How We Built Almost 30 Into a Global Brand

Listen Later

In this episode, K+L share what it really takes to create a podcast that lasts. From recording awkward early episodes on a $15 mic to building Almost 30 into a global brand and loyal community, they open up about the behind-the-scenes realities of starting a podcast in 2026.


They dive into what actually makes a podcast stand out in today’s world, why personality matters more than ever in the age of AI, and how your voice and story become your biggest advantage. If you’ve been waiting to feel “ready” to share your message, this episode is your sign to start.


K+L also open up about the identity shifts, self-doubt, nervous system regulation, video anxiety, and growing pains that no one talks about. This is your reminder that the people you admire started messy too—and that consistency + connection will always matter more than perfection.


We also talk about:

  • Why most podcasts fail before they ever find momentum
  • The importance of finding your unique voice in the AI era
  • How to stop obsessing over downloads + focus on mastery
  • Why listeners connect more deeply with hosts than guests
  • The real reason community-building matters for podcast growth
  • How social media + short-form clips drive discoverability in 2026
  • The surprising psychology behind “cult-like” podcast communities
  • Why interview shows are harder to grow today than solo formats
  • The exact mindset shift that helped Almost 30 build a loyal audience for 10 years


    • Resources:

    • Instagram: @lindseysimcik 
    • Instagram: @itskrista 
      • Order our book, Almost 30: A Definitive Guide To A Life You Love For The Next Decade and Beyond, here: https://bit.ly/Almost30Book. 

        • Sponsors:

        Ka’Chava | Go to https://www.kachava.com and use code ALMOST30 for 15% off your first order.

        Cozy Earth | Head to https://cozyearth.com and use code ALMOST30 for up to 20% off! And if you get a Post-Purchase Survey, make sure to let them know you heard about Cozy Earth right here! 

        Ritual | Don’t settle for less than evidence-based support. Save 25% on your first month at https://www.Ritual.com/ALMOST30. 

        BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/almost30 and get on your way to being your best self with 10% off your first month.

        Chime | It just takes a few minutes to sign up. Head to https://www.Chime.com/ALMOST30.

        Naturium | Give your skin the affordable, luxurious glow up it deserves. Go to Naturium.com/ALMOST30 for 10% off your first purchase today.


        To advertise on this podcast please email: [email protected].


        Learn More:

        • https://almost30.com/about
        • https://almost30.com/morningmicrodose
        • https://almost30.com/book


          • Join our community:

          • https://facebook.com/Almost30podcast/groups
          • https://instagram.com/almost30podcast
          • https://tiktok.com/@almost30podcast
          • https://youtube.com/Almost30Podcast


            • Podcast disclaimer can be found by visiting: almost30.com/disclaimer. 


            Almost 30 is edited by Garett Symes and Isabella Vaccaro.


            Learn more about your ad choices. Visit megaphone.fm/adchoices

            ...more
            View all episodesView all episodes
            Download on the App Store
            Almost 30By Krista Williams & Lindsey Simcik
            • 4.5
            • 4.5
            • 4.5
            • 4.5
            • 4.5

            4.5

            3,888 ratings