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#88 How to Market a Database Product? | CMO of SingleStore Madhukar Kumar
Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:
In this episode, we cover:
(00:02) Introduction and SingleStore overview
(01:56) CMO role and marketing strategy
(04:12) Marketing technical products to developers
(08:21) Product-led growth initiatives
(14:12) Product-led sales and enterprise marketing
(17:49) Career transitions and journey
(21:14) Skills needed for product marketing
(26:12) Marketing spend and channel effectiveness
(28:24) Admirable brands and marketing approaches
(31:41) Evolution of communication in marketing
(35:23) Perspectives on AGI
(44:05) Career challenges and overcoming them
(47:47) Current influences and recommendations
(48:52) Mentors and career guidance
(49:53) Key marketing lessons learned
Where to find Madhukar Kumar:
→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/
Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor.
→ LinkedIn: https://www.linkedin.com/in/natarajsindam
→ Twitter: https://x.com/natarajsindam
→ Email updates: https://startupproject.substack.com/
→ Website: https://thestartupproject.io
Referenced:
- SingleStore: https://www.singlestore.com/
- Apple Marketing
- Webflow
- dbrand Marketing
- Pegasus Documentary
- "The Beginning of Infinity" by David Deutsch
#ProductMarketing
#TechMarketing
#SingleStore
#DatabaseTechnology
#DeveloperMarketing
#ProductLedGrowth
#MarketingStrategy
#CMOInsights
#B2BTech
#EnterpriseMarketing
#CareerTransitions
#MarketingLeadership
#StartupMarketing
#CloudComputing
#TechIndustry
#BrandBuilding
#AIinMarketing
#MarTech
#TechnicalMarketing
#EnterpriseSales
View all episodes
By Nataraj
5
66 ratings
Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:
In this episode, we cover:
(00:02) Introduction and SingleStore overview
(01:56) CMO role and marketing strategy
(04:12) Marketing technical products to developers
(08:21) Product-led growth initiatives
(14:12) Product-led sales and enterprise marketing
(17:49) Career transitions and journey
(21:14) Skills needed for product marketing
(26:12) Marketing spend and channel effectiveness
(28:24) Admirable brands and marketing approaches
(31:41) Evolution of communication in marketing
(35:23) Perspectives on AGI
(44:05) Career challenges and overcoming them
(47:47) Current influences and recommendations
(48:52) Mentors and career guidance
(49:53) Key marketing lessons learned
Where to find Madhukar Kumar:
→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/
Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor.
→ LinkedIn: https://www.linkedin.com/in/natarajsindam
→ Twitter: https://x.com/natarajsindam
→ Email updates: https://startupproject.substack.com/
→ Website: https://thestartupproject.io
Referenced:
- SingleStore: https://www.singlestore.com/
- Apple Marketing
- Webflow
- dbrand Marketing
- Pegasus Documentary
- "The Beginning of Infinity" by David Deutsch
#ProductMarketing
#TechMarketing
#SingleStore
#DatabaseTechnology
#DeveloperMarketing
#ProductLedGrowth
#MarketingStrategy
#CMOInsights
#B2BTech
#EnterpriseMarketing
#CareerTransitions
#MarketingLeadership
#StartupMarketing
#CloudComputing
#TechIndustry
#BrandBuilding
#AIinMarketing
#MarTech
#TechnicalMarketing
#EnterpriseSales
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