March 21, 2023

#88: How to Use Organic Marketing to Scale to 7 Figures (Ceata Lash, PuffCuff) (2022)

57 minutes

Ceata Lash is a self proclaimed "independent hustler", creative with a wealth of graphic design experience, and successful entrepreneur. She has built a multi-million dollar brand from nothing more than an idea. PuffCuff LLC is a female-owned and certified minority business that was developed in 2013 from a simple idea: Create a tool that not only makes it easy to achieve stylish looks without stressing your hair or causing pain but one that is sanitary, durable and affordable too. PuffCuff ® offers easy-to-use simple hair clips that create stylish up-dos, buns and ponytail styles for naturally curly hair without causing headaches or hair damage.

Here's what you're going to learn from Ceata:

How to build your community of customers and engage with them

How to build a company with social media marketing and finding the right balance between paid promotion and organic growth

How she still owns 100% of her company after nine years despite needing a lot of capital along the way

How to own and leverage patents for your intellectual property.

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