You’re sitting on a goldmine—and it’s not your lead magnet. It’s your reviews.

In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon in your business you’re probably ignoring: customer reviews.

Most entrepreneurs think of testimonials as nice-to-haves. Danielle flips that idea on its head. She shows us why reviews are your clearest window into what’s working, what to say in your marketing, and how to attract better-fit clients without guessing.

You’ll hear how Danielle used her own client feedback to completely pivot her offer—and why it exploded her growth. We get into:

• The exact way to ask for a review without it feeling awkward
• How to extract high-converting marketing language from client praise
• Ways to use testimonials in email PS lines, launch pages, and even blogs
• What to do if you get a negative review (pro tip: don’t panic)
• Why you don’t need dozens—just a few, done right

Whether you’re a seasoned CEO or you’re just getting your first clients, this episode will help you rethink how you collect and use client feedback to drive real results.

🔗 Grab Danielle’s free review template here: DQBstrategies.Marketing/reviews

🎯 If this episode hits home, share it with a friend or tag us @accidentalceopod on Instagram.

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