Main Character Marketing

88: Why Templates Aren't Working (Anymore)


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Sure, templates and formats have worked for you in the past, but that was a few offers ago (at least). But, now, your business is on another level...it's time to write like it. This episode of Cherries On Top explains why messaging and copywriting templates aren't working for you (anymore), and you'll receive two solutions to take action on.

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You'll Learn:

  • Messaging > Offer: Understanding why your offer's perceived value is directly tied to the strength of your messaging. It's not just what you're offering; it's how you talk about it.

  • The Transformation Trap: Why sounding "kinda" confident in your transformative offers isn't cutting it anymore.

  • Beyond Good Writing: The transition from being a good writer to the best copywriter for your business

  • How to Create Your Own Templates: Templates aren't bad. Sally's 6-Fig Secret Sales templates just aren't working for you. Make your own!

  • Drop Templates for Good: If you're ready to move away from templates for GOOD, this episode tells you how.

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Main Character MarketingBy Jess | Copywriter for Course Creators, Coaches, and Service Providers