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#88_How to Build a Self-Running Business with CRM Systems & Marketing Automation
In this episode, Mariana Dalto explores CRM systems and lead follow-up strategies, emphasizing the benefits of thinking like a CMO. She discusses leveraging CRM for content creators, the importance of owning your data, and the evolution of CRM systems. Mariana introduces funnels with simple and complex examples, covering traffic channels, paid ads, and conversion rate optimization. She explains integrating CRM, funnels, and traffic for seamless automation, offers guidance on choosing the right CRM, and provides a free CRM strategy call. The episode concludes with a weekly challenge and encouraging remarks.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Discover why a CRM system is the most critical business automation tool for capturing leads, increasing conversions, and scaling revenue. In this episode, I break down customer relationship management fundamentals, reveal the 9 traffic channels (8 are free) to fill your pipeline, and show you how to connect funnels, automation, and data tracking to build a business that runs 24/7. Book your free CRM strategy call at https://daltoleadsystem.com/ to get a custom roadmap for your business.
LINK MENTIONED IN THIS EPISODE:
CRM Conversation- Book a call on my website: https://daltoleadsystem.com/
Advisory Services | AI Strategy & Implementation Services: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Introduction to CRM systems and lead follow-up strategies
(1:16) Benefits of thinking like a chief marketing officer
(4:12) How content creators can effectively use CRM
(5:33) Understanding the value of owning your data
(7:35) Data-driven decision making with CRM
(8:26) Evolution of CRM systems and introduction to funnels
(10:08) Exploring simple and complex funnel examples
(13:19) Traffic channels and their impact on your business
(19:28) Paid advertising strategies and conversion rate optimization
(23:33) Integrating CRM, funnels, and traffic for business automation
(27:18) How to choose the right CRM and next steps for your business
(28:30) Call to action and free CRM strategy calls offer
(31:26) Weekly challenge: Implementation for business success
(32:02) Encouragement and closing remarks
View all episodes
By Mariana DaltoIn this episode, Mariana Dalto explores CRM systems and lead follow-up strategies, emphasizing the benefits of thinking like a CMO. She discusses leveraging CRM for content creators, the importance of owning your data, and the evolution of CRM systems. Mariana introduces funnels with simple and complex examples, covering traffic channels, paid ads, and conversion rate optimization. She explains integrating CRM, funnels, and traffic for seamless automation, offers guidance on choosing the right CRM, and provides a free CRM strategy call. The episode concludes with a weekly challenge and encouraging remarks.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Discover why a CRM system is the most critical business automation tool for capturing leads, increasing conversions, and scaling revenue. In this episode, I break down customer relationship management fundamentals, reveal the 9 traffic channels (8 are free) to fill your pipeline, and show you how to connect funnels, automation, and data tracking to build a business that runs 24/7. Book your free CRM strategy call at https://daltoleadsystem.com/ to get a custom roadmap for your business.
LINK MENTIONED IN THIS EPISODE:
CRM Conversation- Book a call on my website: https://daltoleadsystem.com/
Advisory Services | AI Strategy & Implementation Services: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Introduction to CRM systems and lead follow-up strategies
(1:16) Benefits of thinking like a chief marketing officer
(4:12) How content creators can effectively use CRM
(5:33) Understanding the value of owning your data
(7:35) Data-driven decision making with CRM
(8:26) Evolution of CRM systems and introduction to funnels
(10:08) Exploring simple and complex funnel examples
(13:19) Traffic channels and their impact on your business
(19:28) Paid advertising strategies and conversion rate optimization
(23:33) Integrating CRM, funnels, and traffic for business automation
(27:18) How to choose the right CRM and next steps for your business
(28:30) Call to action and free CRM strategy calls offer
(31:26) Weekly challenge: Implementation for business success
(32:02) Encouragement and closing remarks