The last thing you want to do is be a Jane of all trades and a master of none. When you're thinking about how to differentiate your business and tap into your zone of genius, ask yourself the question: What's my specialty?

This is a topic that has come up with several of the women I've interviewed who discussed how they -- in their own ways -- tapped into what their specialty is, how they package it for their audience and how it allows them to differentiate themselves in different spaces.

On this episode of the Support is Sexy podcast, I offer a 7 of the top tips I learned from these women entrepreneurs about the benefits of uncovering your specialty and tapping into your zone of genius.

Show notes, links, contacts and resources for this episode may be found at http://supportissexypodcast.com.

[Music: "Someone Else's Memories" by Revolution Void]

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