Key Takeaways:

• Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.
• Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.
• Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.
• Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.
• Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.
• 90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.

Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer