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#89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation
In this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Learn how to build marketing funnels that generate leads and sales on autopilot with the proven OVO Sequence framework (Opt-in, Value, Offer) used by successful entrepreneurs. This episode breaks down the four essential components of high-converting sales funnels—traffic sources, landing pages, automated email campaigns, and strategic offers—plus reveals which funnel type works best for coaches, consultants, product-based businesses, and service providers. Whether you're launching your first webinar funnel, lead magnet strategy, or automated nurture sequence, you'll get actionable swipe copy, templates, and a step-by-step implementation checklist to start generating consistent revenue within 7 days.
LINK MENTIONED IN THIS EPISODE:
Free Resource – Marketing Funnel Blueprint: https://marianadalto.com/funnel
Complimentary Strategy Call: https://links.marianadalto.com/widget/booking/DD8sLbRadnDIwPO05uES
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Generating leads and sales without burnout and building scalable systems
(2:43) Marketing funnel strategy and its foundation
(7:20) Introduction to the OVO sequence and making an effective offer
(17:45) Components and types of marketing funnels
(25:30) Choosing the right funnel and key takeaways
(28:44) Call to action and free resources
(30:41) Weekly challenge, momentum, and closing remarks
View all episodes
By Mariana DaltoIn this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.
ABOUT MARIANA
Mariana Dalto is a world-class Business Advisor and AI Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
Learn how to build marketing funnels that generate leads and sales on autopilot with the proven OVO Sequence framework (Opt-in, Value, Offer) used by successful entrepreneurs. This episode breaks down the four essential components of high-converting sales funnels—traffic sources, landing pages, automated email campaigns, and strategic offers—plus reveals which funnel type works best for coaches, consultants, product-based businesses, and service providers. Whether you're launching your first webinar funnel, lead magnet strategy, or automated nurture sequence, you'll get actionable swipe copy, templates, and a step-by-step implementation checklist to start generating consistent revenue within 7 days.
LINK MENTIONED IN THIS EPISODE:
Free Resource – Marketing Funnel Blueprint: https://marianadalto.com/funnel
Complimentary Strategy Call: https://links.marianadalto.com/widget/booking/DD8sLbRadnDIwPO05uES
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Generating leads and sales without burnout and building scalable systems
(2:43) Marketing funnel strategy and its foundation
(7:20) Introduction to the OVO sequence and making an effective offer
(17:45) Components and types of marketing funnels
(25:30) Choosing the right funnel and key takeaways
(28:44) Call to action and free resources
(30:41) Weekly challenge, momentum, and closing remarks