Fewer than 10% of all companies do any customer service training. Shocking! SO, what can personal brand builders learn about attention based marketing from a customer care expert? Let's find out! Come on let's do this. You know you need it! 

I shared a bit about this a few episodes back in my new marketing paradigm, but I didn't have the stats to back it up, so I'm presenting them here, and discussing how to name a personal brand as well, so, if you're confused about what a personal brand is, and if you need one, tune in! Saddle up! It's bout to get fun in here! 

Do you want to crush your goals? Cool, well one of the first steps is to learn the difference between a goal (objective) a strategy, and the tactics you use to take it to completion! When you learn to build a three stage plan, you have a more measurable method of moving toward those objectives! ALRIGHT! WHO'S WITH ME???

Yes, it is only slightly humiliating, but I asked the man to rap (Which is how I first heard of him on Linkedin) so I had to do it. Anyway, if you've got a small following somewhere, and you'd like more engagement from them. Mr. Coralles Cachola, will share some valauble insight on how you can get that, keep growing, and build a personal, intimate community at the same time! PLUS HE RAPS A LINKEDIN POST! How gangsta is that. (sorry if that's cultural appropriation) EDIT: Zoom did its job and filtered out my beatboxing, I'm sorry, Maybe Cory will come back some time and we'll reprise that performance. 

This is a new idea I'm working on and it's gaining some traction. So, I'm presenting the basic idea right here, to start a conversation. Let me know what you think, I Believe this Will be a Wave of the Future

Yes, you heard me right. If you're willing to learn it there is a content production method that can produce the base product fo sharing in your Attention Based Marketing strategy, in one hour per month! Here's how you do it. 

You know what they are. You do. We've all had them in one part of our lives or another. I don't have talent, time, or things to say. But, all of these are easily overcome, even if they're true. I'll show you how you can turn your weaknesses into strengths in this episode, but, you're going to have to do some work, I won't pour it into your brain directly, you'll have to listen. Hit play. Now would be good. Still waiting? COME ON ALREADY!

Attention Based Marketing is what this show is all about. We've talked a lot about the specifics of what to share and how to share it, but let's take a longer look at the general framework you'll need to be successful in Attention  Based Marketing. I think you're going to love it! 

Too many times we become "thought followers" we join a "Club" and we accept wholesale, what the leaders of that club tell us. This may be political, or religious, or business, or even truly a "school" of thought in an educational setting. But what about your thoughts? Well, here's some ideas I've come up with to help me come up with my own ideas on the way things are, and ought to be. I hope they make you think. 

My goal was 1000 listens in the first month, and I very nearly made it, I'm happy with that! So, if you're interested in starting a podcast, or already podcasting and want to compare, or get some tips, this is the episode for you! ENJOY!