In today's episode Jake Minick talks with Jonathan Dichter of DUI Heroes in Washington state. Jonathan is an expert storyteller, with a background in acting and stand-up comedy. These entertainment traits shine through in our conversation as Jonathan dives into the best strategies for building a DUI firm and his secrets to success. Jonathan is the author of Innovative DUI Trial Tools which is a national strategy guide for DUI Lawyers all over the country. Jonathan's firm is devoted to clients charged with DUI and regularly teaches CLEs on DUI.

Highlights:

• Jonathan reveals how to run an exclusive DUI practice
• Get insider info on DUI Heroes' mission and 7 "we believe" statements
• Discover how to differentiate yourself from the competition and why Jonathan does not worry about making his business model an open book for other DUI lawyers
• Discover the difference between starting a conversation with "how are you doing?" and "how can I help you?"
• Get Jonathan's #1 tip on how to refer clients to other professionals such as alcohol assessors, insurance agents, and interlock providers
• Learn how Jonathan's team communicates with clients on a firm level as opposed to through individual response