Builders Gonna Build

9. Bootstrapping a SaaS for 13 years | Honeybadger co-founders Ben Curtis and Joshua Wood


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Honeybadger co-founders Ben Curtis and Joshua Wood discuss the origins and growth of their app monitoring product, challenges of bootstrapping, calm work environment, evolution of co-founder relationships, and buying out a departing co-founder.

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Segments

  • [01:27] Introduction of Honeybadger
  • [03:50] The genesis of the company
  • [10:40] The first customers
  • [12:26] How much money do you need to feel like it's real?
  • [14:37] Switching to the business full-time
  • [16:42] Moving from unlimited to usage-based pricing
  • [21:14] Stress about revenue
  • [23:40] When do you start paying ourselves?
  • [26:29] The evolution of founder relationships
  • [31:14] Dealing with a co-founder departure
  • [34:49] Is a calm company possible?
  • [36:30] Who does what in the company
  • [41:25] Advice for entrepreneurs
  • [42:12] Where to find Ben and Joshua

Where to find the badgers

  • Honeybadger
  • FounderQuest podcast
  • Ben: Bluesky, LinkedIn
  • Joshua: Bluesky, LinkedIn

Links 

  • Honeybadger meme

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