Some people are Fender enthusiasts. Others love a Gibson. Maybe PRS or Danocaster are your jam? Love Marshall, Dr. Z, Matchless? Wampler, Ibanez, Strymon? So why do we have such loyalty to a brand? Is it marketing? Is it the endorsement of a celebrity? Is it functionality or compatibility? We will discuss this, and more, on this group therapy session with Jason… on the Tweed Couch.

PSA: Make sure you listen to the last 4 minutes... its my favorite part!