Content is something we've spoken a lot on recently, and with good reason. The content produced by any brand, business or individual can have an immediate and lasting impact on how they are perceived by the market. Content marketing allows a brand the opportunity to establish/solidify relationships with their market, build trust equity, build authority & drive sales. However, what should you be posting and how frequently? In this episode, Ben explores the importance of quality vs quantitiy - which is most important?